Customer Lifecycle Decoded

One loop, four agents

The Brain's numbers feed The Artist's briefs, creators make more of what works, and The Closer's repeat orders go back into the numbers.

1. The Brain

   Shows which channels and ads bring customers, and what each customer costs.

   • Mission ControlCustomer cost next to value

     Blended acquisition cost sits next to customer lifetime value, with new and returning buyers counted from your own store orders and a written read of how the last weeks went.

   • DashboardsEvery channel on one board

     Meta, Google Ads, TikTok, GA4 and your store sit on one board, over the time frame you pick. Blended ROAS sets ad spend against the revenue your store booked.

   • Ad PathsEvery ad on the way to an order

     See every ad a buyer met before ordering, from the first touch to the last click. Each ad gets the store orders it closed and the ones it helped along, and a channel view adds Google, email, organic and direct visits.

   Ad measurement and store ROAS →
2. The Artist

   Turns the winning ads into new creatives and plans the posts around them.

   • Creative AnalysisWhich creative sold

     Every Meta and TikTok ad is ranked as a winner, worth iterating or a loser, on the metric, threshold and minimum spend you choose. Video ads show hook and hold rate, so you see where viewers drop off.

   • Creative StudioBrief the winner into new ads

     Send a winning Meta ad to Creative Studio and get five new concepts, with up to four images each.

   • Social media planningOrganic posts on one calendar

     Plan Facebook and Instagram posts on one calendar. Bring media from Creative Studio, your uploads or a Drive link, and publish on schedule.

   Creative analysis →
3. The Connector

   Brings in creators to make more of what sells and tracks whose content pays off.

   • CastingThe right creators for the brief
   • ProductionDrafts, changes, approvals
   • Results per creatorWhose content sells
4. The Closer

   Keeps the customers those ads brought in, with levels, quests and cashback.

   • RFMRecency, frequency, value

     Customers are scored on how recently, how often and how much they buy. Each segment shows its size, order value and share of revenue, and gets a strategy of its own.

   • Loyalty programLevels, quests, rewards

     Levels that are never taken away, quests that earn points, and rewards customers can use: cashback, discounts and free shipping.

   • Program builderA program drafted from your data

     Loyalz proposes a program from your RFM results: levels, cashback and quests, with a simulation of what it would cost. Create it as drafts, adjust it and launch when you are ready.

   Retention and loyalty →