Pick the winning ad. Build the next one. Level up the customer it brought = improve profit.
One platform to rule them all: rank every creative on real revenue, iterate the winner in a click, and turn the customer it acquired into a ranked, rewarded, referring one.
Spend, orders and customer records arrive on one deck. Nothing is re-keyed and nothing waits for a monthly export.
01OAuth for Meta, Google, TikTok and Allegro Ads — no pixel work.
02Store revenue from WooCommerce or Shopify, CRM from HubSpot — or any other source over REST.
03Both halves start filling the same day you connect them.
MMeta Ads
GGoogle Ads
TTikTok Ads
AAllegro Ads
WoWooCommerce
ShShopify
HsCRM · HubSpot
+Other · REST, Sheets
ONE RECORD
per customer, per channel
STOP 02CREATIVE SCAN
Find the ad winner on Meta and TikTok
Every creative is scored on the ROAS it actually delivered, not the one the platform reports. One definition of winner, used everywhere in the product.
01Ranking across platforms in one table, blended on store revenue.
02A spend gate, so nothing wins or loses on a single afternoon.
03Creative attributes attached: hook, format, offer, length.
04Google performance analysis: search terms, products and overall campaign performance.
Creative rankinglast 30 days · blended ROAS
WINNER
6.8×
Meta · UGC hook
4.1×
TikTok · demo
2.4×
Meta · static
0.9×
TikTok · losing
4 of 37 creatives shownSend winner to Creative Studio →
Creative Studio takes the winning ad and produces variants that keep what worked. You edit the copy, the offer or the format, and push them back to the platform.
01Variants inherit the hook and structure that earned the ROAS.
02Edit headline, offer and aspect ratio without leaving the panel.
03Publish straight into the ad set the original ran in.
Creative StudioGenerate iterations
SOURCE · 6.8×
UGC hook, 9:16, free-shipping offer
ITERATIONS
new hook
1:1 crop
bundle offer
HEADLINEKeep the cat, change the promise
TARGETsame ad set · Meta prospecting
Publish 3 variants →
BOARDING PASSSEEN 3 OF 9 STOPS
Book a ticket for your flight
Twenty minutes on your own account, flown by us. You keep the dashboards we build on the way.
Mission Control is the command deck — every panel you need in one place, with acquisition cost and customer value read against each other. Build the dashboard you actually report from.
01Blended CAC from every channel, CLV from store revenue.
02Drag any metric into any layout — per client, per market.
03Share it as a link instead of exporting another deck.
Mission Controllast 180 days
CLV
478 USD
CAC
210 USD
PROFIT / CUSTOMER
2.28×
+268 USD
CLV VS CAC, BY COHORT+ add widget
STOP 06ONBOARD AI
Ask the assistant which ads are working
The assistant answers from the same ranking the dashboard uses, so the report and the chat never disagree.
01Every answer cites the metric and the window it used.
02Usage is metered with a cap you set, billed separately.
03Suggested actions land as rules you approve, not silent changes.
Assistantmeter 34% of cap
Which creatives should I cut this week?
Four ads are below 1.5× blended ROAS with more than 800 USD spent. Together they account for 6 340 USD and 11 customers.
Everything so far was acquisition — buying attention as cheaply as possible. Past this line the same data works in reverse: keeping the customers you already paid for, and turning them into the channel that brings the next ones.
07 · RFM + STRATEGY08 · LOYALTY PROGRAM09 · CLAUDE VIA MCP
STOP 07RETENTION DECK
Segment with RFM analysis and design a strategy boosting CLV
The RFM report tells you who is worth keeping. The strategy that follows raises frequency and order value instead of discounting them away.
01Recency, frequency and value scored on real orders.
02A move per segment: raise frequency, raise AOV, or win back.
03Same customer, levelled up: 168 USD CLV against 266 USD.
RFM report9 segments · 14 208 customers
CHAMPIONS
1 842
LOYAL
2 106
POTENTIAL
3 019
NEW
2 431
NEEDS PUSH
1 774
AT RISK
1 336
Strategy per segmentTARGET CLV +58%
CHAMPIONSRaise frequency — 1.4 → 1.9 orders+38%
POTENTIALRaise AOV — 120 → 140 USD+17%
AT RISKWin back before the 90-day mark1 336
CLV 168 USD266 USD
STOP 08LEVEL UP
Build a loyalty program with experience levels and rankings
Experience levels, time-limited rankings based on sales and social activity, rewarded with points, cashback and benefits like discounts or free shipping.
01Levels a customer climbs, so status is earned rather than bought.
02Seasonal rankings scored on sales and social activity.
03Rewards with a capped budget: points, cashback, benefits.
01 INTEGRATE·02 AD WINNER·03 CREATIVE STUDIO·04 FLIGHT RULES·05 MISSION CONTROL·06 AI ASSISTANT‖07 RFM + STRATEGY·08 LOYALTY PROGRAM·09 CLAUDE VIA MCP
CREW LOGWHAT OPERATORS SAY
The crews already flying this route
Quotes are theirs, translated from Polish. Every name links to the person who said it.
“
Labelling creatives and comparing whole sets of them against each other helps us build and optimise creative for a quality lead. A useful tool in the work of designers and marketers alike.
Ad Ranking and comparing labels for Meta Ads, inside Loyalz, are tools we can no longer imagine creating content without. Content that actually works and pays back.
JKJakub KoboskoPresident of the Board · Gerrn Republic