The Ultimate Incentive: How a Cashback & Tokenization System Drives Unbeatable Loyalty

Among the many customer incentives, one reward truly stands out for its universal appeal: cashback. In fact, research shows that 53% of US consumers prefer cashback over any other type of loyalty reward. As a result, a cashback loyalty program provides a direct, easy-to-understand financial benefit that powerfully motivates buying behavior. However, what if you could take that concept and launch it into the future with Web3 loyalty and tokenized rewards?

Introducing the Next Generation of Cashback

Specifically, the Loyalz.io platform reimagines cashback through a unique, two-part system: Brand Coins and Tokenization.

1. Brand Coins: First, Brand Coins are the core of our cashback loyalty program. For every purchase, customers receive a percentage of their spending back in your store’s unique “Brand Coins”. Additionally, you can award them for completing customer quests or winning leaderboard competitions. These coins have a fixed real-world value (1 Brand Coin equals 0.04 PLN) and customers can use them to discount future purchases. This creates a powerful closed-loop system that effectively increases purchase frequency.
2. Tokenization: Second, we innovate with tokenization. With your permission, customers can choose to “tokenize” their Brand Coins. In essence, they convert them into universal Loyalz tokens on the blockchain. This process gives their loyalty real-world use outside of your store. For example, they can trade them, use them with other partner brands, or even exchange them for regular money

Why a Tokenized Cashback System is a Game-Changer

Indeed, this hybrid approach delivers great benefits for both customers and businesses.

• Unmatched Customer Value: Above all, giving customers the freedom to tokenize their rewards provides ultimate flexibility and real-world value. This single feature can be a massive competitive differentiator. In fact, research shows consumers are willing to switch brands just for better loyalty benefits.
• Full Control Over Profitability: Moreover, you remain in complete control. Within the Loyalz.io dashboard, you can set the exact cashback percentage. Crucially, you can also limit the percentage of a future purchase that a customer can pay for with Brand Coins. This ensures your program remains profitable and sustainable.
• Seamless Integration and Operation: Finally, our cashback functionality works through our direct e-commerce plugin integration. After you configure it, the system runs on full automation. For instance, it calculates the rewards, notifies the customer via email, and makes the coins available after a 14-day security hold, all without you doing any manual

Activating Your Cashback Program in Loyalz.io

Getting started is quite simple. For example, in your settings panel under “Cashback,” you can:

• Activate the program with a single click.
• Name your currency (e.g., “YourBrand Coin”).
• Set your cashback rate and usage limits.
• Enable or disable the tokenization option for your customers.

Furthermore, for businesses that enable tokenization, the process is transparent. You simply receive a monthly invoice for the value of coins that customers have converted into real-world assets.

Give Your Customers a Reason to Return

In conclusion, a well-run cashback loyalty program is one of the most effective tools available. It helps you increase purchase frequency and build lasting customer habits. By also adding the revolutionary option of tokenized rewards, you are not just offering a discount. Instead, you are offering a genuine, transferable asset that makes your Web3 loyalty program truly unique.