Break-even ROAS calculator
Enter your margin, get the ROAS below which a campaign loses money — and what your current ROAS earns or costs per 1,000 of spend.
Field notes
Numbers we can show you the query for
What we learn running acquisition and retention on one data layer — reconciliations, creative teardowns and cohort work from live accounts. Every claim is labelled with where it came from.
- 12articles
- 3on our own account data
- 7clusters
Verified own data, with the query stored. Sourced every figure cited. Opinion argument, no outcome numbers. Nothing publishes without one of the three.
11 articles
Every article
What is POAS, and how it differs from ROAS
A 4.0 ROAS on a 25% margin is exactly break-even. Working the arithmetic through one catalogue, and what it does to budget allocation.
Contribution margin for e-commerce: what to subtract
Every cost that scales with an order, not just the goods. The five inputs, a worked order, and the break-even ROAS it gives you.
WooCommerce conversion tracking: why it breaks and how to test it
Five reasons WooCommerce underreports, a three-count diagnostic that tells you which one you have, and the Block-checkout hook most integrations miss.
Consent Mode v2 without losing the visits that did consent
A refusal cannot be recovered. But most server-side setups also lose the visits that were consented, on the very first click from an ad. Why, and the fix.
CAC payback period: the number an LTV:CAC ratio hides
Two businesses at an identical 3:1 can recover in 5 months or 19. A worked cohort, and the denominator most people get wrong.
Connect Meta Ads and Google Ads to Claude, with your store
Platform MCPs give an assistant one ad account each, and none of them has seen your store. What changes when spend and settled orders arrive through the same tools, and what the agent is allowed to change.
Loyalty programs for business: choosing one you can measure
Points, tiers, cashback or benefits — four mechanics, four different places the cost hides. What separates a B2B programme from a consumer one, and the one design that shows whether yours caused anything.
Loyalty campaigns: how to tell if yours did anything
Members outspend non-members even when a campaign does nothing. The arithmetic that shows it, the holdout that measures what yours is worth, and what a double-points weekend costs in margin.
Customer retention, and the three metrics people confuse for it
Retention rate, repeat purchase rate and revenue retention answer different questions and disagree. Which one to report, and why yours is probably measuring acquisition.
How to increase average order value without losing money
A free shipping threshold raises AOV within a week. On one month of orders it also cut gross profit by 7.5%. The arithmetic, and which mechanics cost less.
What the dot on each card means
Every article states the class of evidence behind it before you read it. A claim that is not one of these three does not get published. This is enforced in the CMS, not by convention — an article cannot be scheduled without a state and, for the first two, a source list.
- Verified · own data
- Numbers come from an instrumented Loyalz account. The query that produced them is stored with the article and can be re-run.
- Sourced · cited
- Every figure carries an external citation with a retrieval date. No figure appears without one.
- Opinion
- Argument, explicitly not evidence. May not contain a numeric claim about outcomes at all.